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Middlesbrough FC Business Partnership

Posted on: 02/02/2022

MFC & SBT – What a Team!

We have been a Business Club Partner at Middlesbrough FC since the 2018/2019 season. The partnership sees our brand exposed at the 30,000 seater Riverside Stadium on home matchdays through pitch facing and crowd facing LED advertising boards, as well as TV’s in the concourse and in print through the official matchday programme and across social media channels.

The partnership also allows us to be more integrated and more involved in our local community – something we are passionate about.

As partners, we are also invited to exclusive events that have included Q&A evenings with former Boro players and tours of the stadium. These events have allowed us to meet like-minded companies and expand our network of local businesses.

The effectiveness of the partnership has been demonstrated to the company through the consistent feedback that the business has received from out clients:

“We’ve had people speak to us that have seen the logo, either pitch-side, on the concourses, or through us using the Business Club Plus logo on our invoices, delivery notes and literature. We were approached by a potential client, who wouldn’t necessarily have considered us a big-name player within our industry, on the basis that they saw us at the football.”

“By being partnered with Middlesbrough FC s, it shows that we’re a big company and we’re good at what we do. It’s begun to open doors for us because you don’t have to explain who you are or what you do from the outset; it’s a starting point in a conversation that you potentially wouldn’t have had.”